Seconde édition du rapport sur les marchés et diffusion des cinémas africains, édité à Londres (533 pages).

Document type: Report
Availability: Available
Publication date: 10th February 2012
Number of pages: 533

Summary:
The second edition of this 533 page report was produced by Balancing Act in partnership with InterMedia, other audience research companies and major broadcast players. It offers the single most detailed data source for the broadcast (TV and radio) and film sector across 55 territories of the African continent. The report is illustrated with 101 tables, 203 charts, 13 country profiles, 7 industry directories, 8 boxes and 3 maps. Data collection took place between April 2011 and Jan. 2012. The report will be published in February 2012.

It took 10 months and 2 analysts to produce this report's update which will be published at the start of February 2012. Data collection took place between April 2011 and Jan. 2012.

Overview:
Free to Air analogue terrestrial broadcast and satellite still dominate the African TV market, but new technologies such as DTH, VoD, Mobile TV, cable-fibre, MMDS and IPTV, coupled with the imminent switch to digital TV means that this emerging broadcasting market will undergo great changes and increased competition in the years to come. Balancing Act counted that in Africa, the number of TV channels has reached 1600+ and there are 596 Free-to-air terrestrial TV channels. With a total of more than 50 pay TV stations altogether, only five major pay TV players have emerged and gone over the 100,000 subscribers mark. The market leader - DStv MultiChoice - has gained more than 5 million paid subscribers in sub-Saharan Africa only. In January 2012, Balancing Act estimates the payTV market in Africa at 7.6 million subscribers. Paid IPTV bouquets only account for about 175,000 customers but could develop as broadband internet infrastructure and multi-play solutions get rolled out.

New mobile content platform can be used to develop personalised mobile, tablet and TV apps that could allow consumers to customise their TV experience. Recent indicators show that YouTube and social networks such as Facebook have already reached the top of the list among most visited websites across the continent despite the fact that broadband internet is not yet widely available.

Africa is a huge and compelling market for potential investors, three times the size of China, home to six out of the world's 10 fastest-growing economies, and home to a billion people, more than half of who have a mobile phone and 40% of who are living in urban areas. A large part of its young population is incredibly adept at figuring out new technologies and eager to use it.

The report has two parts: Part 1: Industry Trends / Part 2: Audience trends

Part 1: Industry Trends

The research includes Balancing Act's proprietary pay TV subscriber estimates by operator and by country, easy to update excel lists of FTA channels across 55 countries, the number of TV set/1000 inhabitants per country (TV penetration rate), details of nascent VoD and digital archive projects, sections on DTH, Mobile and IPTV broadcast, the switch to digital (DTT), audience trends and the growing advertising market. Profiles of the main market leaders are assembled into directories.

A section on African TV programmes and film production reviews the main opportunities and issues of the market. A section dedicated to the'new Nollywood' sector brings fresh insights into its current market development. Financial sources and major audiovisual events are also listed to help support African producers. Distribution channels and piracy issues' sections are also part of the report.

Balancing Act provided recommendations to help producers and TV-radio broadcasters differentiate themselves from the competition.

Part 2: Audience trends

Audience research data for Radio and TV have been aggregated into 12 country profiles. Countries selected include: Angola, Ghana, Kenya, Mozambique, Namibia, Nigeria, South Africa, South Sudan, Tanzania, Tunisia, Uganda and Zambia with further insights on Sierra Leone and Zimbabwe.

Since 2001, InterMedia has directed a regular, comprehensive program of media surveys across Africa. Synovate, Saarf and Zarf/ RBI also contributed to some of the research. Each survey involves a large sample size, and is conducted through face-to-face interview, usually in the home of the respondent. The result is an unusually rich, single source for data on how Africans are interacting with traditional and emerging broadcasters and platforms, new technologies and modes of mass and inter-personal communication. In particular, it contains information on device ownership, mobile, internet and SMS that is not available in this form elsewhere.

Sources: Balancing Act is regularly involved in the African audiovisual market through custom consultancy and market research. Balancing Act provides a fortnight e-letter focused on this segment (see our news section on this site) which is read by about 5000 professionals and 300 000 website visitors each year.

Balancing Act's consultants regularly attend events related to the broadcast and film sector in Africa and are in touch with key market players.

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Why buy this report?

The report will save research time and money and is essential reading for anyone involved, or planning to engage in the African audiovisual sector. Executives trying to identify who the existing audiovisual players are in Africa will find the answer in this piece of research. The report is part of standard market intelligence for audiovisual professionals and for broadcasters in the region. It highlights new opportunities and countries ready for investment.


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Who should buy this report?

Past, buyers and readers of this report include: Large TV stations, telecoms service providers, satellite operators, TV equipment vendors, large global content distributors, international organisations, content aggregators, consultants, industry experts, financial analyst houses/banks/investors, conference organisers and ICT-broadcast regulators/ministries.
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Tags: broadcast (TV and radio) and film sector on the African continent, television, Free-To-Air TV sector, Pay TV, International television channels, African Diaspora TV Channels, Advertising, broadcasting, Social media, DTT - The transition to digital, DTH satellite, FTTH, Cable and IPTV, Mobile TV, HD and 3D, Film market in
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Format:

Electronic PDF files (or Word and excel upon request). No paper copies.

Fees:

1 user licence: GBP 3000.00

Corporate-wide - unlimited users' licence: GBP 4000.00

The report can be split into several parts for those who only need specific segment data. Custom research looking at deeper research and analysis can also be commissioned.

If you need an invoice and if you pay by bank transfer, please email your order request to: marketing(@)balancingact-africa.com
Price: £3000.00

Please note that you will be able to choose the currency you want to pay in when you reach the payment stage. The total amount of your order will be automatically recalculated in the currency that you have selected.